Gigabyte gigantism! Every day new gigantic data centers are being built around the world, providing the infrastructural framework for the cloud trend. "Cloud, that sounds light and airy - but the massive farms are far from it," says our CEO Winfried Althaus in the Cloud Computing column of the current E3 issue. You can also read in the entertaining short article how intelligent archiving can provide a solution to the environmental problem of "data measurement".